The global sales/shipment of gin and tonic tea are estimated to witness a steady growth during 2021-2031. Gin and tonic tea has gained popularity owing to the variety in flavour it offers to tea lovers. Since, it is a blend of various botanicals such as juniper berries, fennel, coriander, and lemon it enhances regular tea with the flavour of gin and tonic without the consequences that come with consuming alcohol, which is estimated to appeal to consumers worldwide.
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Gin and Tonic Tea: Market Segmentation
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Based on Type, the global gin and tonic tea market is segmented as:
- Green tea
- Black/white tea
- Fruit tea
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Based on Form, the global gin and tonic tea market is segmented as:
- Leaves
- Tea bag
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Based on Source, the global gin and tonic tea market is segmented as:
- Organic
- Conventional
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Based on End use, the global gin and tonic tea market is segmented as:
- Cafes/Foodservice
- Retail sales
- Industrial
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Based on Region, the global gin and tonic tea market is segmented as:
- Europe
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Oceania
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Europe Gin and Tonic Tea Market outlook
Europe is estimated to hold a significant share of the gin and tonic tea market owing to increased popularity of tea-based beverages in the region. UK-based luxury department store Fortnum and Mason launched its gin and tonic green tea bags in 2017 amid raving reviews from consumers across the nation.
Although still a niche market, gin and tonic tea is gaining popularity in Europe due to the flavour of gin and tonic combining well with that of tea. Manufacturers are attempting to capitalise on consumer preferences for botanically-infused alcoholic and alcoholic-flavoured products.
By sustaining the narrative of natural sourcing and premiumisation, gin and tonic tea enables regional manufacturers to venture out and give consumers higher quality and a wider variety, which will contribute to its increasing demand in the region.
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