Market Overview
The worldwide persuasive content management software market is one of the fastest growing markets. Persuasive Content Management Software help businesses enhance user experience to attract new users from the ecosystem. The evolution of advanced technologies, such as IoT, artificial intelligence, cloud and analytics, are playing a crucial role in driving the growth of persuasive content management software market.
Most of the enterprises are adopting persuasive content management software for smart consumption of digital assets to implement intelligent processes and to enhance customer experience. Also, persuasive content management software provide services which enable organizations to manage and distribute content efficiently.
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Worldwide Persuasive Content Management Software Market: Competition Landscape
Key Players
Some of the prominent players in the worldwide persuasive content management software market are
- IBM Corporation
- Oracle Corporation
- NetSuite Inc.
- Adobe systems incorporated
- Accenture
- OpenText Corporation
- SAP SE
- Microsoft Corporation
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Worldwide Persuasive Content Management Software Market: Segmentation
The worldwide Persuasive Content Management Software market can be segmented on the basis of component, deployment, end user and vertical.
Segmentation of the Worldwide Persuasive Content Management Software Market on the basis of Component
- Solutions
- Services
The solution segment accounted for the major market share in the global persuasive content management software market during 2017. Increased adaptation in small and medium enterprises and complete digitization of all business processes are the major factors responsible for the dominance of the solutions sub-segment of the global persuasive content management software during the forecast period.
Segmentation of the Worldwide Persuasive Content Management Software Market on the basis of Deployment:
- On-premise
- Cloud
The cloud segment is expected to register significant growth for the global persuasive content management software market during the forecast period. Reduction in cost and complexity are the major growth factors expected to propel the growth of the cloud segment in the persuasive content management software market.
Segmentation of the Worldwide Persuasive Content Management Software Market on the basis of End-User:
- Large Enterprisers
- Small and Medium Enterprises
The large enterprise segment accounted for the major market share in the global persuasive content management software market in 2017. The growth of large enterprise segment can be attributed to the introduction and adoption of new technologies in various industry verticals, which is a key growth factor for global persuasive content management software market.
Segmentation of the Worldwide Persuasive Content Management Software Market on the basis of Vertical:
- Banking, Financial Services, and Insurance (BFSI)
- Government and Public Sector
- Healthcare and life sciences
- Manufacturing
- Retail and consumer packaged goods
- Others
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