The global fish oil market is valued at US$ 2.1 Bn, and is expected to witness a significant growth rate at a CAGR of 5.5% to top a value of US$ 3.6 Bn by 2031
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As health supplements are becoming popular, top fish oil brands are focusing on offering omega fish oil/omega-3 supplements in the global market. Due to the high level of competition, manufacturers are offering products with additional nutrients.
- For example, Schiff’s omega-03+ multivitamin capsules combine the benefits of fish oil with adjacent health claims to entice customers.
Top fish oil manufacturers are also focusing on introducing new products in the global market owing to increased demand for fish oil from the pharmaceutical industry.
Competition Landscape
Top cod oil retailers are focusing on continuous product launches to reach a large consumer base, while top mackerel oil retailers are focusing on promotional and marketing activities to create awareness about the health benefits of fish oil in the global market.
Appealing to millennials can be a difficult task, since they are the most dispersed target group and respond to marketing messages extremely differently. But manufacturers know that millennials are the biggest social media users and they react the best to Internet marketing. For this target group in the decision-making process, appeal against one-click ordering and possibility of comparing supplements online is key.
- In 2019, BASF Nutrition and health launched an omega-3 solution for the chronic condition of non-alcoholic fatty liver disease.
- In 2020, AlaskaOmega launched omega-3 concentrate powder made from natural fish oil.
Similarly, recent developments related to companies offering fish oil have been tracked by the team at Fact.MR, which are available in the full report.
Key Companies
- Croda International Plc
- Pelagia AS
- Sursan A.S.
- Ocean Group Limited
- GC Rieber Oils
- Tecnológica de Alimentos SA
- Golden Omega
- Stepan Company
- BASF SE
Main Segments Covered in Fish Oil Industry Research
- By Grade
- Feed Grade Fish Oil
- Food Grade Fish Oil
- Pharma Grade Fish Oil
- By Process
- Crude Fish Oil
- Refined Fish Oil
- Modified Fish Oil
- By Product
- Salmon Oil
- Tuna Oil
- Cod Liver Oil
- Sardine Oil
- Squalene Oil
- Krill Oil
- Anchovy Oil
- Menhaden Oil
- Others
- By End User
- Aqua-feed
- Crustaceans
- Marine Fish
- Salmon & Trout
- Eels
- Cyprinids
- Tilapias
- Food & Beverages
- Dietary Supplements
- Cosmetic & Beauty Products
- Aqua-feed
- Distribution Channel
- Business to Business (Manufacturers and Distributors)
- Business to Consumer
- Modern Trade (Hypermarkets & Supermarkets)
- Convenience Stores
- Grocery Stores
- Medical Stores
- Discount Stores
- E-commerce/Online Stores
