The global sales/shipment of chipotle salt is estimated to register a value of 4.7% CAGR during 2021-2031. The chipotle flavour gained popularity as a result of the well-known fast-food restaurant Chipotle Mexican Grill. The demand for chipotle salt is expected to rise due to its distinct smoky, fiery, and sweet flavour, which complements a variety of recipes such as grills, salads, steak, dips, potato chips, and soups, among others.
Chipotle made from smoked jalapeno pepper is a popular flavour in Hispanic cuisine. Consumers have become more informed about food ingredients and cuisines that do not conform to the region’s mainstream food as a result of globalisation. To capitalise on the shifting trends, manufacturers must stay updated with shifting preferences and provide healthy food made with fresh ingredients and distinct flavours. Brands such as Chipotle Mexican Grill and Taco Bell have raised global demand for Hispanic seasonings.
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Chipotle Salt: Market Segmentation
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Based on Type, the global chipotle salt market is segmented as:
- Table salt
- Sea Salt
- Himalayan Pink Salt
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Based on Packaging, the global chipotle salt market is segmented as:
- Resealable pouch
- Grinder Bottle
- Glass/plastic bottle
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Based on Distribution Channel, the global chipotle salt market is segmented as:
- B2B (Direct sales)
- B2C (Indirect Sales)
- Store-based
- Convenience stores
- Supermarkets/Hypermarkets
- Specialty retail stores
- Other
- Online retail
- Store-based
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Based on Region, the global chipotle salt market is segmented as:
- Europe
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Oceania
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The US and Canada Demand Outlook for Chipotle Salt Market
As the Hispanic population in the region grows, so does the need for distinct food ingredients in the United States and Canada. Flavoured salt manufacturers do not want to Americanize their products since their customers seek authentic ingredients. Conagra Foods recently acquired Frontera, a Mexican food manufacturer to penetrate the Hispanic population in the region. As more manufacturers cater to the growing need for a range of cuisines, the market for chipotle salt is expected to rise.
Fast food establishments that provide a variety of options have gained popularity, which is likely to increase the demand for chipotle salt in the region. Another factor driving the growth of the chipotle salt market in the United States and Canada is the influence of social media among young people. A sizable amount of Millennials learn about unique culinary flavours and seasonings through social networking, travel, and fast food outlets.
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