The graphic design market refers to the sector of the economy that includes experts and businesses that offer graphic design services, such as developing visual concepts manually or with the aid of computer software to express ideas that enthrall, inspire, or inform people. Branding, marketing, advertising, packaging, and digital media are a few examples of this. Given that businesses and organisations are becoming increasingly conscious of the value of visual communication in the current digital era, the market for graphic design services is typically regarded as being vast and expanding. The growth of digitization and the ever-evolving design trends have had a significant impact on the graphic design market size.
Graphic design is a sort of visual communication that uses words, pictures, and other elements to convey ideas to an audience. In web development, graphic design is crucial since it directs visitors to the corporate objectives of the website. It is a cutting-edge tool for boosting brand awareness, enhancing customer connection, and successfully reaching the target market. Visitors are immediately affected by a well-designed website, which also boosts the credibility of the business.
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Segmentation of Graphic Design Industry Research
- By Service :
- Logo Design & Branding
- Social Media Design
- Website UI & UX Design
- Mobile App Design
- Presentation Design
- E-book Design
- Others (not covered elsewhere)
- By Firm Type :
- Enterprises
- Individuals/Freelancers
- By End-use Industry :
- BFSI
- Retail and Consumer Goods
- Business and Consumer Services
- Healthcare
- Manufacturing
- Transportation and Mobility
- Energy and Utility
- Trading and Warehousing
- Media & Entertainment
- Hospitality
- By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
After reading the Graphic Design Market report, readers get insight into:
- Major drivers and restraining factors, opportunities and challenges, and the competitive landscape
- New, promising avenues in key regions
- New revenue streams for all players in emerging markets
- Focus and changing role of various regulatory agencies in bolstering new opportunities in various regions
- Demand and uptake patterns in key industries of the Graphic Design Market
- New research and development projects in new technologies in key regional markets
- Changing revenue share and size of key product segments during the forecast period
- Technologies and business models with disruptive potential
Key Companies Profiled
- AKQA
- Chermyeff & Geismar & Haviv
- Dessein
- Frog Design
- Happy Cog
- House Industries
- Landor & Fitch
- Leo Burnett
- McFaul+Day
- MetaDesign
- Metalab
- Mucho
- Pentagram
- Sagmeister & Walsh
- Studio Dumbar
- SuperUnion
- Turner Duckworth
- Urban Influence
- Winkcreative
- Wolff Olins
Some important questions that the Graphic Design Market report tries to answer exhaustively are:
- Key strategic moves by various players in the Graphic Design Market in recent years with respect to product launches, deals and tie-ups, and mergers and acquisitions, and divestment of shares.
- Which strategies will enable top players in the Graphic Design Market to expand their geographic footprints?
- Which new business models are expected to change the course of growth of key regional markets in near future?
- Which technologies will witness most attractive research investments and what will be the key sources of funding for startups and new entrants?
- Which products segments have in recent years have seen new, lucrative application areas?
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